Within weeks, a heartbroken Joan returned to making films, reasoning that “work is the best alleviator of sorrow.” She also was elected the first woman director of Pepsi’s board just days after her husband’s passing. Steele died of a heart attack in their NYC apartment in 1959. On April 19, 1959, just a few days shy of her husband’s 58th birthday, Joan went to rouse Alfred for breakfast and discovered him dead from an apparent heart attack. Joan Crawford and fourth husband, Pepsi-Cola Chairman Alfred Steele. I entertain the bottlers and their wives, whether they come from Africa, London, Switzerland or Kansas,” she said. After they wed, Joan starred in fewer movies and traveled with Alfred, too.
Alfred, meanwhile, had quadrupled Pepsi’s sales during his tenure by visiting bottlers and attending plant openings around the world. In addition to cultivating relationships with Hollywood dealmakers, she grew her fan club by writing personal letters and sending little gifts to admirers. From the moment of her big break dancing the Charleston in 1928’s Our Dancing Daughters, Joan became a tireless self-promoter. Village Voice columnist Michael Musto went to see a preview of Christina Crawford’s off-Broadway show, Surviving Mommie Dearest, a documentary screening followed by a Q&A with audience members.Alfred and Joan were well matched in that they were both smart about business. Crawford married her fourth husband Alfred Steele, president of Pepsi-Cola in 1955. In the past, Crawford has hinted that her mother killed her last husband, Pepsi-Cola CEO Alfred Steele, but now she’s pretty much coming right out and alleging it rather bluntly.Īnd what she said effectively wiped away what all the apologists have conjectured for years-that mommie merely drove Steele to a heart attack by making him batty and anxious. He later was named chairman of the board and CEO of Pepsi-Co. made by Warner Bros., married Pepsi president Alfred Steele in 1955 and had become a valuable spokesperson for the brand.39 Because of Steeles Holly. He was married to screen actress Joan Crawford from until his death on April 4, 1959, from a heart attack he suffered in New York. In the doc, Tina describes how Steele was found dead at the bottom of the grand stairway in the house. She was 50, he 54 when they married in Las Vegas on May 10, 1955. Next to his wife, durable Screen Siren Joan Crawford, the personal pride of Pepsi-Cola Chairman Alfred Nu Steele is his gymnasium-sized Manhattan apartment, 13 stories above Fifth Avenue at 70th Street. Alfred Steele was Joan Crawfords fourth, and last, husband (it was his first marriage). JOAN WAS RETIRED FROM THE BOARD OF PEPSI COLA IN 1973, NO ONE HAD THE DECENCY TO TELL HER AND SHE FOUND OUT VIA THE NEW YORK TIMES. “I didn’t believe it was an accident,” she asserts, knowingly. Actress Joan Crawford, widow of Alfred N. Last week Steele, Joan and Taj Joan all hit the spot the one marked X at Pepsis annual stockholders meeting. Steele, late chairman of the Pepsi Cola company, is shown attending her first meeting of the companys board of directors. Joan Crawford has just married Alfred Steele, head of Pepsi-Cola. “I know what Mommie was capable of in a state of rage.”Įek. Their hearts are set on a honeymoon cruise, but the luxury ship of their dreams is fully. She was implying Joan was a real-life villainess fresh out of the type of film noir Joan often played the heroine of.
“There was no autopsy,” added Christina, austerely.
Time Magazine: Living It Up with Pepsi (Thanks to Norman for this article.) Next to his wife, durable Screen Siren Joan Crawford, the personal pride of Pepsi-Cola Chairman Alfred Nu Steele is his gymnasium-sized Manhattan apartment, 13 stories above Fifth Avenue at 70th Street. Yikes! In 1959, Joan Crawford was elected to fill Alfred Steele’s vacancy on the Pepsi-Co board of directors, a spot she held until she was forced out in 1973. Crawford and Steele’s ashes are interred together at Ferncliff Cemetery in Hartsdale, New York.Įasily awed Broadway columnists have dubbed it 'Taj Joan.
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